What Google rating do law firms in Edinburgh need to stay competitive?
By Max Zhou · Last updated
Law Firms in Edinburgh average 4.8 stars across 139 Google reviews (median, based on analysis of 13 businesses, 4/30/2026). 92.3% of businesses score above 4.5 stars — those businesses see measurably higher inquiry rates.
- •Businesses analyzed: 13
- •Average Google rating: 4.82★
- •Median review count: 139
- •Share above 4.5★: 92.3%
- •Share below 4.0★: 0%
- •Top performer: Joseph G Boyd & Co Court Lawyers (4.9★, 198 reviews)
| Metric | Law Firm in Edinburgh | Top performer |
|---|---|---|
| Google rating | 4.82★ | 4.9★ |
| Review count | 139 (median) | 198 |
| Reply rate | Est. <20% | ~95% |
| Share 5-star | 92.3% | 100% |
Frequently asked questions
- How many Google reviews does a law firm in Edinburgh need?
- Median in Edinburgh is 139 reviews. To rank in the top 25% of businesses in your category, aim for at least twice that — around 278 reviews.
- How do I get from 4.0 to 4.6 stars on Google?
- Two levers: systematically request reviews from happy customers (QR code at the point of service works best) and intercept unhappy feedback privately before it becomes a public 1-star review. Our pilot customer Sakura Hagen went from 4.0 to 4.6 in 6 weeks this way.
- Is AI auto-reply to Google reviews GDPR-compliant?
- Yes — provided data is processed in the EU and no customer PII beyond what Google already displays publicly is used. Starise meets both standards.
- How much does review management cost?
- Starise Standard is $59/month per location including unlimited AI replies, QR code, and dashboard. 7-day free trial, no credit card.
- How fast will my Google rating improve?
- Typically 4-8 weeks. Speed depends on your customer volume and starting rating. Lower starting scores improve fastest.
A data-driven analysis of 13 law firms in Edinburgh. We aggregated public Google review data to show where the median sits, who the top performers are, and what underrated businesses can do to close the gap.
Top 10 Law Firm in Edinburgh
- 1.Joseph G Boyd & Co Court Lawyers4.9★198 reviews
- 2.C&N Defence Lawyers4.9★186 reviews
- 3.Anderson Strathern Solicitors Edinburgh4.9★139 reviews
- 4.Tidman Legal4.9★99 reviews
- 5.ELP Arbuthnott McClanachan Solicitors & Estate Agents4.9★96 reviews
- 6.Stewart Legal4.9★93 reviews
- 7.The Road Traffic Lawyer Edinburgh4.9★80 reviews
- 8.Fergusson Law Private Client Solicitors4.9★40 reviews
- 9.Watermans Solicitors - Edinburgh4.8★549 reviews
- 10.Slater and Gordon Lawyers4.8★380 reviews
Run a law firm in Edinburgh?
Your competitors average 4.8★. With Starise you can reach 4.5+ in six weeks. See the Sakura Hagen case study.