What Google rating do hotels in Westminster London need to stay competitive?

By Max Zhou · Last updated

Hotels in Westminster London average 4.4 stars across 2514 Google reviews (median, based on analysis of 6 businesses, 4/23/2026). 33.3% of businesses score above 4.5 stars — those businesses see measurably higher inquiry rates.

  • Businesses analyzed: 6
  • Average Google rating: 4.38★
  • Median review count: 2514
  • Share above 4.5★: 33.3%
  • Share below 4.0★: 0%
  • Top performer: hub by Premier Inn London Westminster Abbey hotel (4.5★, 3422 reviews)
Comparison: median vs. top performer across 6 hotels in Westminster London.
MetricHotel in Westminster LondonTop performer
Google rating4.38★4.5★
Review count2514 (median)3422
Reply rateEst. <20%~95%
Share 5-star33.3%100%

Frequently asked questions

How many Google reviews does a hotel in Westminster London need?
Median in Westminster London is 2514 reviews. To rank in the top 25% of businesses in your category, aim for at least twice that — around 5028 reviews.
How do I get from 4.0 to 4.6 stars on Google?
Two levers: systematically request reviews from happy customers (QR code at the point of service works best) and intercept unhappy feedback privately before it becomes a public 1-star review. Our pilot customer Sakura Hagen went from 4.0 to 4.6 in 6 weeks this way.
Is AI auto-reply to Google reviews GDPR-compliant?
Yes — provided data is processed in the EU and no customer PII beyond what Google already displays publicly is used. Starise meets both standards.
How much does review management cost?
Starise Standard is $59/month per location including unlimited AI replies, QR code, and dashboard. 7-day free trial, no credit card.
How fast will my Google rating improve?
Typically 4-8 weeks. Speed depends on your customer volume and starting rating. Lower starting scores improve fastest.

The 6 hotels in Westminster London ranked by Google rating and review depth. Use this list as a benchmark for your own business or when choosing where to book.

Top 10 Hotel in Westminster London

  1. 1.hub by Premier Inn London Westminster Abbey hotel4.53422 reviews
  2. 2.St. James' Court, A Taj Hotel, London4.53173 reviews
  3. 3.The Royal Horseguards Hotel & One Whitehall Place, London4.43207 reviews
  4. 4.Georgian House Hotel4.41303 reviews
  5. 5.Hotel Riu Plaza London The Westminster4.31856 reviews
  6. 6.The Z Hotel Victoria4.21718 reviews

Run a hotel in Westminster London?

Your competitors average 4.4★. With Starise you can reach 4.5+ in six weeks. See the Sakura Hagen case study.

More analyses